Cold Calling for Freelancers and Entrepreneurs
Even for freelancers and Entrepreneurs, cold calling remains the undisputed titleholder. Although sometimes you see it smeared with bad reputation, it is still the highest level of marketing strategy if properly executed. Yes, you read it clear. There’s no such a thing as bad cold calling, but only a bad telemarketer.
In marketing your service or product, the options can be too overwhelming. You can do blogs, SEM, SEO, advertise, and other new medium that may or may not land you to the marketing success you desire to achieve.
So what’s your move?
For small marketers, especially for freelancers and Solopreneurs, cold calling is a unique approach that’s not yet done by most of the freelancers today. It’s simple and straightforward: you talk to your customer. Because once in a while, your prospects want a human interaction—to talk to a real person.
How Cold Calling Works
In order to achieve a stellar result, cold calling helps reach out to your ideal prospect professionally. You can observe that most of the companies often hire someone to make cold calls for their service or product.
Cold calling is an attempt to pinpoint possible problems and immediately take action to fill the gap. Ideally, it includes research and consistent follow up to snowball the process into a successful marketing for over a period of time.
However, making calls doesn’t mean you can convert leads into revenue in a snap. Most of the time, it takes years of practice and preparation to convince people. It usually involves killer scripts, finding leads, prospecting, data tracking, and measurable results.
Finding the Ideal Client Profile
If you want to become one of the freelance cold callers, make sure your list of leads is aligned with your industry. And it should be large enough to get a better chance of making appointments. Whether these are new customers, prospects, or referrals, at the very least, you’ll have higher response rate when you cold call.
Here are some of the information (below) you need to know before considering your ideal client profile.
- Industry of your ideal company or prospect
- the company’s/prospect’s location (national or international)
- specific job title(s)
- the annual or monthly revenue
- the company’s growth stage (startup or already established)
Effective Script(s) for Qualified Leads
Scripting your calls helps you to avoid rambling or chit-chatting. In cold calling, freelancers should use pre-written scripts to minimize mistakes. A customized, straightforward script can create a personalized engagement per client. Preparation also helps you lessen your jitters, and practicing the script without sounding too canned.
Seven Tips for an Optimal Cold Calling Success
1. Call at the best and right time of day.
The ideal time would be between 8:00 and 9:00 am or 4:00 to 5:00 pm (Kraig Kleeman and Ken Krogue).
2. Rehearse the script and be comfortable with it.
Customize the lines to fit the client’s demographic. Address the prospect professionally; avoid using negative words.
3. Research and gain more insights.
How can your product/service help them? Don’t brag on the WHAT of your product, talk about HOW your product can solve their problems.
4. Keep to the point and focus.
Respect their time and be straightforward. Avoid asking questions that may lead to long and unnecessary subject conversation.
5. Elevate your pitch and provide authority.
Be prepared to answer questions. Your pitch should be short yet memorable.
6. Persistence, persistence, persistence.
Boost your chances of setting appointments through calling more leads. Track your performance and consistently improve your process as you make calls in a day.
7. Accept rejection professionally.
If a client rejects your proposal, simply move on and call another one.