Cold calling and its potentiality in 2018
What is it?
In simple terms, cold calling is the first telephone call made to the potential customers informing about the products and services. The main objective of such calls is to attract the customer’s attention for the first time without prior appointment.
It is a technique where a salesperson intimates new or existing customers about the products in which they had not expressed interest earlier. As such, is typically a method of solicitation over telemarketing.
How can it help a telemarketer of a telemarketing company?
Cold calling companies use this old method of marketing strategy to make a healthy growth in the company’s revenue. Here are some benefits of cold calling for a telemarketing company:
- It provides all-time opportunities for marketing. It does not restrict the telemarketing services from making calls. It depends highly on the ability and patience of the telemarketing companies.
- Cold calling services are cost-effective. It requires only a phone, a notepad, and a pencil to begin with. Thus telemarketing companies do not require much equipment for starting calling up potential leads.
- Telemarketing companies do not require a huge team to start calling people. You can begin it all alone, or take help of one or two employees. This method does not require on any extensive team management.
- Cold calls allow the business to go beyond boundaries. It allows the telemarketing companies to make local, national, and international calls without any restrictions.
What can a telemarketer expect from it in 2018?
No doubt it is a popular method for making B2B sales. It helps in processing clients and providing them with potential customers. However, 2018 will see a huge change in the way things are done. With current trends in digital marketing, cold calling needs to be combined with various social media platforms for effective results. Telemarketers cannot rely completely on it for lead generation anymore!